On 23rd February, 2015 in the Hotel
Andersia another business networking event organized by the British
Polish Chamber of Commerce in cooperation with the German Polish Chamber
of Commerce and Industry, Belgian Chamber of Commerce,
Scandinavian-Polish Chamber of Commerce, Swiss Chamber of Commerce in
Poland and Polish-French Chamber of Commerce took place.

Speed Business Meeting is an attractive
and proven formula in which each of the participants takes part in the
series of direct meetings, during which he or she has an opportunity to
present briefly their company, talk about their offer and services ,
exchange business cards, make new contacts, acquire new customers,
suppliers, investors. Each of the participants were assigned to
different tables at which he/she met with 9 other people representing
potential clients. Each session of the "tables" lasted about 20
minutes, and after its completion – at the signal - the participant
changed the seat to the previously indicated table. Participants came
out with over 30 new contacts after one hour. This unique networking
formula allows to get many contacts in a short time while having fun and
enjoying a get together.
The Meeting was followed by a Business
Mixer where during an elegant cocktail guests could continue the more
promising business conversations from the earlier meetings. The meeting
was a success thanks to the commitment of the organizers and the
sponsors.
In co-operation with Gold Sponsors:

and Silver Sponsor:
*information taken from: BPCC website (http://bpcc.org.pl/en/event-coverages/speed-business-meeting-and-mixer)





I
am going to take you to Madrid, Barcelona and Valencia – here you would
think that they had wonderful leisure past times and yes they did but
it was based on shopping or eating in individual venues or restaurants.
The Heron Corporation saw the opportunity to create a leisure
destination within a semi-urban environment. The sites were in
conurbations; they had a name – ‘Heron cities’ and they offered
high-quality entertainment (cinema/nightclub/music venue/bowling and
health and fitness) some specialist (niche) shopping, good-quality
individual restaurants from around the world and a significant public
realm or square. The idea was to first attract, then keep your customers
by introducing them to interesting concepts, changing moods. Over $1m
was spent on light shows with magic fountains that in the summer
children could enjoy. On initial opening it was slow but word of mouth
is a wonderful thing and after a year it became a go-to place for the
family and the dwell time increased from initially up to 2 hrs to 3.5 to
4hrs.
Now
I’ll take you to Stockholm, where the same developer as part of the
roll-out of his leisure concept chose to create a leisure village in
Kungens Kurva, 20 minutes from Stockholm, based on the same criteria as
Spain. Of course, the agents were saying that the Swedish enjoy the
cinema, they enjoy bowling and eating with the family, just having a
good time. The ‘Heron City’ centre was opened; it was enclosed and very
stylish, and the components were the same. But the pre-lettings of the
space was slow – the key anchor AMC Cinema was under contract, but why
were the restaurants and other ancillary entertainment spaces not
letting? Research was commissioned and the outcome was that, while
people like the idea, they had a cinema in Stockholm and a range of
restaurants and they did not want to embrace new restaurant brands, and
certainly did not want to drive 20 minutes to see a movie they could see
in the city. In a country with strict driving rules – people did not
end up wanting to stay and eat – the dwell-time was significantly
reduced and therefore tenants did not see the visitors staying for long
enough to fill their restaurants and venues.
Changes
had to be made to meet local habits. Reports now are that it is a
premier shopping and leisure destination, the cinema is now a local
brand allowing food to be taken in, thus differentiating from the city
centre cinemas. The dwell time has moved closer to the 4hrs that was
originally planned. Heron did not listen to its customer and tried to
impose a solution to which the customer said “No!”





